Supporting a new fashion brand in the creation of a new e-commerce website.

Deliverables
  • E-Commerce Website Design
  • Full Start-up Support
  • Video creation
  • Copywriting and Sub-editing
Ongoing Support
  • Marketing Support
  • Video Editing
  • CMS, Theme and Plugin Management
  • Content support
Client
MJ Attache
Year

2023

Colors & Material

Leaf Green

#007eff

Off-Black

#c62a41

Pure White

#333437

Typography

Big Freight Pro

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Montserrat

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

“We were delighted to have secured the opportunity to work with MJ Attaché on the launch of their new brand. A unique opportunity to work with an entrepreneur who had seen a opportunity within a growing market. The need to present a luxury product via an e-commerce website that would attract a distinct audience was particularly appealing."

Stuart Lamacraft
Account Director

MJ Attache

We were contacted by a fashion designer based in Italy who was working with an American client who required an e-commerce website to sell her products. The client had engaged the designer to create a new line of luxury Attache handbags aimed at well heeled consumers of Cannabis. The products would be handbuilt by a gifted artisan in the foothills of Tuscany and sold to customers in the USA.

Start-up Consultation

The client had previously set-up a simple Shopify website, but wished to explore other e-commerce alternatives. Her aim was to create a website which would not negatively stand-out when compared to renowned global fashion brands, such as Gucci. The client required guidance at choosing a hosting provider and setting up emails to building an ecommerce website ready for launch.

Website Design

After setting up the clients hosting and emails, we provided advice on the relevant e-commerce alternatives. After discussing the pros and cons we agreed to build a WordPress website with Woocommerce. We explored her design preferences and created homepage and product page drafts for her to consider. We then agreed the design objectives and began to build her e-commerce website. We also built a landing page and contact page for visitors alerted by social media activity, which was faithful to the design theme.

Pre-Launch Support

We compiled a comprehensive SEO checklist which was adhered to throughout the latter stages of the design process. Furthermore website speed was optimised, images compressed and various other important methods were used to ensure the website performed as well as it looked.

Plugin Integration

The client required a variety of plugins to compliment their business and marketing strategy. As well as setting up woocommerce and appropriate extensions, we also introduced plugins that increased website security, page loading speed, SEO, marketing, customer retention and engagement, amongst others.

Video and Graphic Design

All images, including product images were optimised and we created a number of videos suitable for the main hero section of the homepage, to help increase audience engagement.

Copywriting and Content Editing

We presented a number of possible copywriting straplines for use throughout the website, which remained true to the design brief. We also sub-edited the clients written content, as well as write fresh copy.