The majority of our commercial clients require their website to effectively promote their services, grow audience numbers and encourage positive engagement through sales.
Some clients may agree, that an online presence is akin to a shop front – a public presence in digital form. They may also say that their own “digital high street” has become increasingly competitive and is growing exponentially. Therefore, the importance of applying a sound content and social media strategy is central to remaining relevant and connected with customers.
We recognise the importance of connecting with an online audience via relevant content and a sound social media campaign.
In fact, written content that relates to the website is integral to improving a website’s search ranking. Google recognises and most importantly, loves fresh content – providing it is in keeping with the website’s identity. Content should strengthen the organisations reputation and should always be relevant to the audience, which will, in turn, attract new customers.
Social Media Management and a focused content strategy are key to getting our clients (and our original design) noticed.
Social media is the multi-channel tool with which we are able to gain the interest of potential customers and cause them to engage and visit our clients homepage. It is also unsurprisingly recognised (in ever increasing importance) by Google (and others), at benefiting search rankings. We help our clients understand their audience, so we can better communicate their message via social media.